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To change your match type, you'll need to pause the keyword and readd it to your ad group with the appropriate match type selected When to add a keyword When a particular keyword is performing well, you can use the keyword suggestion tool to see recommendations for more keywords like itYou know by default keywords match type is broad match type uses by Google Adwords, So we created tool for all of the match type that you may select form dropdown list as per you needs to convert into specific match type are following 1 Broad Match Modified Type Keywords 2Feb 16, 21 · Keyword Match Types One of the first things you need to understand about keywords is that there are different match types Depending on what match type your keyword is in, it will behave differently The 5 Types Of Keyword Matches On Google Ads Keyword match type tool